What is ecommerce photo editing and how it works
- hellocutoutexpert
- Jan 9, 2019
- 4 min read
As we all know, e-commerce companies are booming at a faster pace, it is now important to be at the forefront to survive. Because many online businesses are making their way into the digital industry to refresh it, you need to deliver brilliant results. However, e-commerce owners need to look for the creative ideas as they set up their businesses, otherwise time will show their true colors.
The most important thing you should pay attention to in the online shops are the high quality product images. Because everyone is looking for high-quality images, it's your responsibility to create those images that appeal to customers right away and allow them to make a quick purchase decision on the product.
Why is e-commerce imaging important?
Product images are important to the success of your business, and to get the beautiful images, e-commerce image editing is required. People who visit your store know what they want to buy, and there is a chance that they jump directly to this product. When you visit, you need to give them clear and high quality product images to make them feel realistic. The color, size and shape etc. must be clearly visible and convey the actual feel and appearance of the product.
To get good quality images, e-commerce image editing is very important. Any kind of blemishes in the pictures, such as spots, stains, stains or anything that ruins the overall look of the pictures, must be removed. Here, e-commerce image editing plays an important role in optimizing images to be breathtaking and commendable.
Enter the shoes of the customer
For an e-commerce store to be successful, you should think from the customer perspective. It's important because if you can not communicate the right information about the product effectively, you may lose a long-term customer. For an image to work well, think about dealing with the issues that customers might face. For example, suppose you have a picture of clothing displayed. In this case you should upload the pictures from different angles.
If not, is the single image compelling enough to attract viewers to buy the product? Of course not! An image is never enough, so you'll also need to add multiple product feature images that directly trigger viewers' buying decisions.
Poor-looking product photos ruin the company's success and your potential customers move to their competitors. To keep them, you should make every effort to maintain the quality of the images. To provide a seamless shopping experience, you should understand the product range and the target audience. Once this is done, join the race by enhancing the overall look of the product images to captivate the audience.
Tips for Images in E-commerce
Still using the Notebook as an example, check out some important tips for the images of the products of your virtual store.
Size
A small picture is not the way for the buyer to complete the purchase. You need to check if your images are of good quality but DO NOT go extra in size (KB). Nowadays, you do not need a professional camera to capture beautiful images, just a semi-professional camera or even a Smartphone to achieve a good quality. It is very important that it is large enough to be accepted in most Brazilian Marketplaces.
How to work with images in e-Commerce - High resolution vs Low resolution
Zoom Functionality
The details in the images are very important, so, enabling the user to see what interests them the most is fundamental. There are free plugins for this functionality, depending on the platform. However, even if it is necessary to pay for it, it is worth the investment, as it is undoubtedly a very useful resource for users, making the experience much more enjoyable.
Working with images in e-Commerce - Zoom Functionality
Alignment and Margins
Try to create patterns by giving consistency to the images. Also place borders, and use white background, depending on the colors of your site. The most important thing is to show identity, professionalism and credibility to the users.
Working with images in e-Commerce - Alignment and Margin
Shadows
Take care of the shadows, as they may or may not help to show the quality of the product, they should be used with subtlety, as in the Walmart example. An image with an ill-placed light can create a horrible shadow and even distract the customer's attention, while another with a light shadow gives the feeling of depth.
Working with images in e-Commerce - Shadows
Angles
Images with multiple angles will allow the buyer to have more details of the product, such as connectors, relays, colors. The angles also help you understand the actual size of the product.
Working with images in e-Commerce - Angles
Format and Color
Images in E-commerce must be saved in .JPG format and with RGB color profile, used for display on electronic devices. Try not to manipulate product images, such as placing objects, or something that does not exist in the original image, as the result can get very artificial.
Treatment
It is recommended to correct the color tones, but without changing drastically. There are tools that can help with editing, check out a few: How to work with images in e-Commerce - Photoshop
Photoshop , Adobe (paid version). Enables desktop and mobile work. Used to create and enhance photos, 3D illustrations, videos, and more. Working with images in e-Commerce -
GIMP
We also have GIMP , with the same features, totally free and open source. Working with images in e-Commerce - Pixlr
If you do not have access to any of these tools, the internet has several free options, such as Autodesk's PIXLR . It is used through your browser and brings basic features.
Conclusion
High quality images play an important role in keeping the real customers in touch longer. As the images have a significant impact on the overall credibility of the site, as a website owner you should take this seriously. To get this positive effect on your ecommerce store, invest in high quality product images.
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